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The WYSIWYG Factor – What You See Is What You Get
There is all too often quite a difference between the firm described in a contract proposal and the actual folks that show up on the first day of the contract. The main reason of course is that everyone knows that the people who write proposals aren’t the ones who perform on the contract. However, with TCDI®, the people who write the proposal actually are the ones who show up and do the work. We’ll bet you didn’t even know that. We’ll also bet you can name very, very few other firms which operate this way.
A good proposal is hard to write. Delivering on the goods and services as stated is just as difficult – it just takes longer. On the first day of performance, customers get to find out whether or not they awarded the contract to a paper proposal or to a real company behind it. With TCDI, the customer gets what we proposed. Our management commitment to deliver as promised extends beyond the written page. What you see in our proposals is what you actually get, including our obligation to quality and to excellence. TCDI keeps its promises. Some companies take a flexible approach to reality when it comes to writing proposals. Treating a proposal as just another bit of advertising puffery might increase the chance of winning, but ultimately leads to disappointed customers, unhappy employees, and a short and unsuccessful client relationship. The founders of TCDI still remain deeply involved in the proposal development process. What this means is that corporate commitments made are backed by an individual and collective personal commitment.
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