Benefits & Risks of Social Media

Benefits of social media:

  • enhanced collaboration
  • improved business relationships
  • increased productivity

Risks of social media

  • decrease in productivity
  • loss of confidential data
  • misuse of personal data – privacy concerns
  • damage to brand and reputation
  • casual manner
  • once disclosed, hard to prevent dissemination of info
  • employees become publishers
  • burden of preservation for regulatory and legal purposes
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